"OWN NOTHING -CONTROL EVERYTHING"
OD'NACS is completely built on the ONCE principle. OD’NACS is the asset-lite engine redefining business aviation logistics.
This means zero liabilities, zero risks, zero FAA involvement, and operates with extremely low overhead. OD'NACS is designed to make you money without ever owning anything; it controls it all, start to finish.
OD’NACS: Takes Million-Dollar Jets Rotting on the Tarmac,
to Fast-Tracking ROI .
To break the Profit Barrier in Aviation
The Evolution of the Revolution waiting to Happen
In 1962, when I started flying, the "internet" of the day was the Sears and Montgomery Ward catalog sitting on the bathroom vanity. If you wanted something, you ordered it from a book and waited. By the 1980s, the world changed; the catalog died, and everyone went to the shopping mall. It was the new center of the universe—until it wasn't. Then came Amazon. Amazon didn't just sell products; AMAZON mastered the "common denominator" of commerce: logistics and distribution. It brought a vision of efficiency that the shopping mall, with all its overhead and static presence, simply couldn't compete with. The "Amazon Effect" didn't just change retail; it erased an obsolete way of doing business.
Today, we are seeing the early signs of that same Amazon Effect hitting the aviation world. Whether it is business aviation, fractional ownership, or, in particular, the major airlines, the common denominator is transportation. For sixty-four years, I have watched this industry operate under a model as outdated as those old mail-order catalogs. People have tried to create an "Uber for private jets," but it failed because they didn't understand the tarmac. You don't just pull a jet out of your garage, and you don't become a pilot because you have an app. To change this industry, you need more than a clever concept; you need the vision and experience that only comes from decades of seeing the world move from catalogs to malls to the cloud.
True vision is about recognizing a shift before it becomes a crisis. In 1969, we saw the need for faster logistics for the Federal Reserve and founded Midwest Air Charter, which evolved into the global engine of DHL. Later, while flying for Mercedes-Benz North America, I saw how broken maintenance was, and created and co-founded Jet Support Services Inc. (JSSI) to establish a global standard. I have spent my career at these turning points. Now, we are at the biggest one yet.
To investors, OD’NACS is not about aviation; in fact, it has nothing to do with aviation. It is a logistics system designed to drive business aviation, making aviation more profitable than real estate or any brick-and-mortar system can or ever will be. OD’NACS:
Most importantly, unlike Amazon, we apply the Amazon logistics effect to aviation without Amazon's overhead. No trucks, no warehouses, minimal employees, and of course, no airplanes. Using a simple AI-driven system built on 64 years of operational know-how, the OD'NACS system will finally make business aviation profitable and understandable for everyone, while also serving as the tool that saves airlines. By solving the logistical puzzles that have plagued carriers for decades, OD’NACS streamlines the entire transportation ecosystem. This isn't just a tweak to a tired system; it is a fundamental correction. We see the change coming because we’ve been here for every major shift since 1962, and we have the vision to make the system work better for everyone, right now.
The Dunning-Kruger Effect in Aviation
The picture below is a visual example I made in Photoshop of just how wrong the DK's have gotten it in the past - anyone remember the neophyt push to create an Uber for jets? It did not work for them as they had no idea what they were doing. We know exactly what we are doing, and we have the answer for a very effective Uber of aviation. It will most definitely break the profit barrier for the first time ever!
The aviation industry is littered with the wreckage of "Uber for Jets" startups. These ventures burned through hundreds of millions of dollars because their founders lacked a high aviation Metacognitive IQ. They heard the words "Uber" and "Jet" (ask JZ how that worked for him) and assumed the two could be forced together. They failed to understand the internal mechanics of the industry they were trying to disrupt. They didn't know what they didn't know.
And to prove how and why aviation got a bad rap, one only has to look at Delta's boardroom the day they bought Wheels Up... and they still have not figured out how owning a gym-style membership aviation system is really stupid; it's not like they did not know what they did not know, or...? The Evolution
In contrast, our approach at OD'NACS moves past this outdated, "Sears & Montgomery Ward" style of aviation management. We aren't just putting an old system on a new app. We are introducing OD’NACS—the first system built with the metacognitive depth that only 60 years in the cockpit and aviation can provide, with a history of seeing problems and creating two globally successful companies that solved them.
A Track Record of Knowing "The WHY, and the HOW"
In 1969 (before computers), at the specific request of the Federal Reserve Bank, I created a system to move canceled checks across the Northeast before the daily interest cutoff (the why and the how), saving the Fed millions of dollars every single day. As the industry evolved, so did we; that system became Airborne Express, known today as DHL.
Later, during my 12 years as CP/DO for Mercedes-Benz North America, I developed the concept for Jet Support Services Inc. I created and co-founded JSSI in 1989, and it is now the world’s largest independent provider of non-OEM maintenance aviation support services.
The Revolution
The OD’NACS Vision: Own Nothing, Control Everything
With over 21,000 PIC hours and a lifetime of building industry-standard infrastructure, I can say with complete conviction: we have the answer for the only effective "Uber of Aviation." And here is why, I have already proved that I completely understand the singularly most important thing to know about aviation. The Once Principle.
Unlike the failed neophyte attempts of the past, OD’NACS is based on the sage Rockefeller principle of ONCE (Own Nothing, Control Everything). Our model offers:
Zero equipment to purchase
Zero liabilities and zero risks
Zero FAA regulatory involvement
A 600% increase in revenue utilization
And I proved that ONCE works: in 1988/89, when I created and co-founded JSSI, I used the ONCE principle. While JSSI is the largest non-OEM, it is not based at any airport or in any hangar. JSSI is based on the 29th floor of the Purdenitial Building in downtown Chicago, the entire 29th floor, and when I started it, we did not even have a screwdriver and supported over 2,500 aircraft. How do you do that unless you know what you are doing!
We are seeking a strategic partner/investor to share our vision with, or an established aviation collaborator who values experience over hype, and would like to review our executive summary under a formal MOU or NDA. Please reach out through the contact form below.
It is way past time to move aviation out of the catalog era and into the future, and that future is logistics, not assets.
Rick Eriksen, Founder, Executive Flight Solutions
Podcasts
Today, we have two podcasts regarding how we view changing the future of aviation based on our knowledge and history...now you will know how and why we know the future...enjoy
